I help Product Managers achieve career outcomes that matter

Image of James Gunaca

Book a free discovery call with me today to explore how I can help you reach your Product career goals.

Join 1,000+ Product Managers growing together

Insights, stories, and practical tips to build and grow your Product Management career.

Be among the best…

I coach experienced Product Managers interviewing and working at…

…and land your next role faster

I’ve helped Product Managers around the world land high-paying and rewarding roles across startups, scale-ups, and big tech.

Boost your conversion rate

Go from 0% to 30% or higher on cold applications with a CV that gets you interviews.

Get more inbound

Improve your LinkedIn profile so Recruiters & Hiring Managers find you—and reach out.

Build a winning strategy

Apply Product principles to your job search so you can win in this competitive market.

Make your network, work

Build connections that help you now, and for the rest of your career.

Succeed in interviews

Build a story library together, refine your storytelling, and master your Product sense.

Get the best offer

Get negotiation support and increase total compensation by up to 6-figures.

Testimonials

Hear what my former coachees, mentees, and direct reports have to say…

About me

My career spans over 20 years where I’ve held multiple product roles in the United States, the European Union, and the United Kingdom—working with people and delivering value for customers around the world. During that time, I have been in various roles where I’ve been responsible for screening, interviewing, hiring, managing, and coaching numerous Product Managers, Senior Product Managers, People Managers, and more.

I’ve also coached and mentored countless professionals around the world and have made it my mission to help people achieve their career goals by becoming effective, top-tier Product Managers!

12+

Years in multiple, global product roles

2500+

Product candidates screened

300+

Interviews as a Hiring Manager

50+

Hires for PM, Senior PM, Manager and more

Products I’ve built

Throughout my career I’ve delivered world-class hardware and software products at scale.

In addition to some of the most notable products listed below—Amazon Echo, Alexa, AppleCare+ Subscriptions, and Xbox All Access—I’ve also worked on products like ExpressVPN’s Keys password manager, launched V1 and V2 of 24 Hour Fitness’ mobile app My24, rebuilt an internal search engine for Amazon’s 1.6MM employees, led product experimentation strategy and implementation for Kape Technologies, and more.

Arrangement of physical devices: Amazon Echo (2nd Generation), Amazon Echo, Amazon Echo Spot, Amazon Echo Dot (Second Generation), Amazon Echo Show

Launched the first three generations of Amazon Echo products with the Alexa AI voice assistant

Alexa logo and the word "Alexa"

Launched Alexa features like Drop-in, Apple Music, and Made for Humans smart home devices

Apple logo and the text "AppleCare"

Launched AppleCare+ as a subscription on the US marketplace

Xbox logo

Launched Xbox All Access console + Game Pass subscription

FAQs

  • Mentors provide valuable expertise and personal experiences, answering questions from mentees that provide insight to help them navigate their own situations to reach their goals. Coaches can also do this, but are primarily trained to help coachees create a plan, set goals, and achieve them—with or without applicable expertise in achieving what’s important to you.

    A great analogy is to think of a Coach like that of a sports team—maybe they used to play professionally and can help you learn from their own skills, or maybe they’ve never stepped onto the field. Regardless, a great coach will lead players to the championship!

  • I focus on building a solid understanding of what your motivations are, where you’ve seen success in the past, and how those experiences can be combined with new methods to set goals we will work on achieving together. I found my passion for helping people in their careers after becoming a People Manager many years ago and then becoming a Career Coach in 2019.

  • Yes! Send me an email and we can discuss payment arrangements that work for you.

  • You can see testimonials from various professionals I’ve worked with here.

  • If your employer supports learning & development (which they should!) expenses you may be able to expense coaching costs. I can provide documentation for your employer upon request (e.g., invoices).

  • I want you to have a great experience and get value from the investment you’re making in you! But, I get it, sometimes things don’t work out and this can be for any number of reasons. If you feel like our partnership isn’t right, or you encounter a situation where you need to cancel, refunds for any unused sessions can be arranged after a discussion. Just send me an email.