I help Product Managers build better careers

Image of James Gunaca

If you’re looking to build a better PM career with more meaning, money, and impact—let’s work together and get you there faster.

✦ Work with me

Join 1,000+ Product Managers growing together

Insights, stories, and practical tips to build and grow your Product Management career.

Be among the best…

I coach experienced Product Managers of all levels interviewing and working at…

Apple Anthropic Amazon Google Meta Revolut Stripe Wise Uber Adobe Visa Snowflake PayPal Twilio Bumble Oracle HubSpot Coinbase YouTube Instacart Tesco Monzo Booking.com Walmart JetBrains Sainsburys Zopa Pendo Microsoft Expedia Circle Sage Zazzle Rakuten Viber Comcast Intuit Stanley Black Decker Visa Mastercard Zeal Apple Anthropic Amazon Google Meta Revolut Stripe Wise Uber Adobe Visa Snowflake PayPal Twilio Bumble Oracle HubSpot Coinbase YouTube Instacart Tesco Monzo Booking.com Walmart JetBrains Sainsburys Zopa Pendo Microsoft Expedia Circle Sage Zazzle Rakuten Viber Comcast Intuit Stanley Black Decker Visa Mastercard Zeal

...and land your next role faster

I’ve helped Product Managers around the world land high-paying and rewarding roles across startups, scale-ups, and big tech.

Boost your conversion rate

Go from 0% to 30% or higher on cold applications with a CV that gets you interviews.

Get more inbound

Improve your LinkedIn profile so Recruiters & Hiring Managers find you—and reach out.

Build a winning strategy

Apply Product principles to your job search so you can win in this competitive market.

Make your network, work

Build connections that help you now, and for the rest of your career.

Succeed in interviews

Build a story library together, refine your storytelling, and master your Product sense.

Get the best offer

Get negotiation support and increase total compensation by up to 6-figures.

...and get to the next level

I’ve coached Product Managers to achieve promotions to Senior Product Manager, Head of Product, Director, and even Chief Product Officer.

Expand your scope

Grow beyond your current remit. Tackle complex problems and show you’re ready.

Drive business impact

Get strategic. Learn how to tie your work to outcomes that matter to leadership.

Sharpen your Product sense

Level up how you think, prioritize, and deliver—so your decisions drive value.

Operate at the next level

Adopt the habits, mindset, and communication style of the role you want next.

Show you’re promo-ready

Get guidance on how to demonstrate readiness for promotion.

Crack the promo process

Demystify the steps, exceed the bar, and get the support needed to land the title and comp.

...and lead the best

I’ve coached Product Managers leading world class teams, working effectively with all levels and functions to be their best.

Lead with clarity

Set a clear vision, strategy, and roadmap your team can rally behind—and deliver against.

Elevate your team

Develop and unblock your team so they perform at their best and grow with you.

Drive alignment

Learn to align high-level stakeholders so your team can ship more effectively.

Set the right pace

Balance ambition with sustainability. Help your team deliver—without burning out.

Think like a GM

Expand beyond Product. Learn how to manage up, think in P&L, and communicate with leaders.

Scale yourself

Stop doing it all yourself. Delegate through others and drive results at scale.

Testimonials

Don’t just take my word for it. Read what my clients are saying about working together…

About me

My career spans over 20 years where I’ve held multiple product roles in the United States, the European Union, and the United Kingdom—working with people and delivering value for customers around the world. During that time, I have been in various roles where I’ve been responsible for screening, interviewing, hiring, managing, and coaching numerous Product Managers, Senior Product Managers, People Managers, and more.

I’ve also coached and mentored 100’s of professionals around the world to build better PM careers and achieve their goals.

12+

Years in multiple, global product roles

2500+

Product candidates screened

300+

Interviews as a Hiring Manager

50+

Hires for PM, Senior PM, Manager and more

Products I’ve built

Throughout my career I’ve delivered world-class hardware and software products at scale.

In addition to some of the most notable products listed below—Amazon Echo, Alexa, AppleCare+ Subscriptions, and Xbox All Access—I’ve also worked on products like ExpressVPN’s Keys password manager, launched V1 and V2 of 24 Hour Fitness’ mobile app My24, rebuilt an internal search engine for Amazon’s 1.6MM employees, led product experimentation strategy and implementation for Kape Technologies, and more.

Arrangement of physical devices: Amazon Echo (2nd Generation), Amazon Echo, Amazon Echo Spot, Amazon Echo Dot (Second Generation), Amazon Echo Show

Launched the first three generations of Amazon Echo products with the Alexa AI voice assistant

Alexa logo and the word "Alexa"

Launched Alexa features like Drop-in, Apple Music, and Made for Humans smart home devices

Apple logo and the text "AppleCare"

Launched AppleCare+ as a subscription on the US marketplace

Xbox logo

Launched Xbox All Access console + Game Pass subscription