Convert interviews to offers with stories that actually stick
The framework and tools for crafting compelling interview stories—so you never freeze or fumble through an answer again.
Does this sound like you?
✅ You freeze when asked "Tell me about a time when…"
✅ You struggle to remember the right story for the right question
✅ Your stories feel flat, rambling, or don't land the way you hoped
✅ You walk out of interviews thinking "I have way better examples than that"
✅ You've got years of experience but can't articulate it clearly in interviews
✅ You're told to "use STAR" but your answers still don't stand out
It’s not your fault, and you’re not alone…
The standard advice to "just use the STAR method" is leaving you unprepared.
Standing out in PM interviews can feel impossible until you learn this secret most people won't tell you.
Most PMs treat interviews like an improvisation exercise.
They try to remember a story, figure out if it fits the question, and tell it clearly—all while being evaluated. That's why they freeze.
Most PMs think interview prep is about reviewing their CV and hoping the right stories come to mind.
I’ve interviewed hundreds of PMs as a Hiring Manager as well as an Interview Bar Raiser at Amazon. I’ve also helped hundreds of PMs land their next role.
So I deeply understand what separates the PMs who land offers from those who don't.
I’ve analysed hundreds of real interview stories.
I’ve built and refined a framework that goes beyond basic STAR.
And I learned what actually makes stories land—and it's not what most people think.
No, you don't need more experience—and that’s not practical if you’re not working.
You need a better way to package the experience you already have.
From freezing in interviews to landing multiple offers
Following my Storytelling Framework for Product Managers
You don’t need more experience.
You need an effective Story Library.
As a Product Management Career Coach, I’ve helped hundreds of Product Managers and Product Leaders land interviews and roles at these companies and more:
How to ACTUALLY nail behavioral interviews without freezing
The secret to delivering stories that land without freezing is simple.
Build your Story Library in advance
Use a framework that goes beyond basic STAR
Practice until delivery feels natural
The best way to do that is to spend months of trial and error, bombing interviews, getting mixed feedback (or none at all) until you (hopefully) figure out what works.
But luckily, you don't have to do all that because I've already done it for you.
My Storytelling Workshop for Product Managers gives you the exact framework, templates, and tools to craft stories that actually land—so you can walk into any interview prepared and confident.
Suddenly, you know exactly which story to tell.
You deliver it with clarity and confidence.
Interviewers remember you after dozens of candidates.
Join my workshop so you can:
✅ Learn the 6-part framework that makes stories memorable
✅ Build a library of stories tagged to specific questions
✅ Move faster with my custom GPTs
✅ Understand what interviewers actually look for
✅ Turn experience you already have into compelling narratives
✅ Stand out from other candidates with the same background
And the best part? Once your Story Library is built, you can reuse it for promotions, performance reviews, and every future job search.
Introducing the Storytelling Workshop for PMs
The Storytelling Workshop for PMs shows you how to build and deliver interview stories that actually land. This ensures you stop freezing, stop rambling, and start getting offers.
In the workshop, you get access to:
6-Part
Framework
Go beyond basic STAR. Learn how to open with a guiding principle, build stakes, include conflict, and land results with data.
Story Library
Template
A complete system to capture, tag, and organise your stories by question type, skill, and company.
Top Interview
Questions
The most common behavioural questions, organised by category, so you know exactly what to prepare for.
Custom
GPTs
Tools to help craft your elevator pitch and convert conversations into written stories ready for delivery.
Live
Feedback
Get expert coaching feedback on your top questions and stories to set you up for success.
Interviewer
Insights
Understand what interviewers actually look for—and what details matter based on your level.
You won’t experience service like this anywhere else.
Frequently Asked Questions
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Yes it is. I run them myself and you’re going to go hands-on during the workshop.
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STAR is a starting point. This framework adds a guiding principle, stakes, conflict, and specific learnings—the elements that make stories memorable. Plus, I will teach you what details matter based on level.
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You do. Every PM does. You just need the right prompts and structure to uncover and package them.
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Yes. The entire workshop will be recorded and shared along with the resources.